AMSTERDAM, September 17, 2023 – Softron Media Services, a global leader in innovative broadcast and video production solutions, is proud to announce its remarkable achievement of being awarded the coveted 2023 OEM & Developer Award by Blackmagic Design at this year's International Broadcasting Convention (IBC). This recognition underscores Softron's unwavering commitment to excellence in developing cutting-edge software and hardware solutions that have significantly contributed to the advancement of the media and entertainment industry.

Blackmagic Design, a renowned industry leader in professional video and audio technology, presented the prestigious OEM & Developer Award to Softron Media Services in recognition of its outstanding contributions to the field. One notable milestone celebrated during this award ceremony was Softron's pioneering integration of the very first Blackmagic Design DeckLink video card back in 2001. This historic collaboration laid the foundation for a longstanding partnership between the two companies, exemplifying Softron's dedication to providing seamless integration of its products with Blackmagic Design's hardware. The award serves as a testament to Softron's enduring commitment to innovation, its customer-centric approach, and its continuous efforts to push the boundaries of what's possible in the realm of media production. Softron Media Services looks forward to continuing its collaborative efforts with Blackmagic Design to deliver cutting-edge solutions that empower media professionals worldwide.

What's new at IBC 2023?

We have many announcements for IBC 2023. New software such as OnTheAir WebLink, AMP Server, or OnTheAir MOS Gateway. but also improvements such as High Frame Rate capture in M|Replay. And, of course, we'll be showing the Mac Pro M2 Ultra that can record up to 24 channels of 4K60p, or 6 channels of 8K60p. Check our IBC 2023 page to see what's new.

We're always excited for NAB in Las Vegas - the lights, the food, the spectacle that is the Strip. What's not to love?
But mostly we look forward to meeting new friends and reconnecting with the amazing people we've met in past years.
We're also happy to share new information on our products, or introducing our products to those who haven't yet discovered what we're all about.

Check our NAB 2023 page to learn what's new at NAB 2023

What's new at IBC?

We hope we can see you at IBC this year, but in case you can not make it, make sure to check our IBC 2022 page to see what's new and what will be shown.

Finally, we'll be able to meet again!

After 2 years without an "in person" trade show, we are eager at Softron to be meeting with you all. We'll be in north hall (South halls are closed this year), at booth N5031.

As we know some of you won't be able to attend, we have a webpage for NAB where we will show what's new, and show our demo workstations. Don't hesitate to check it out!

Learn More...

Terrific show over the last three days, and we'd like to thank Olivier Greoli, Matt Timmons, Bryce Seifert, Virgil Beljambe, and Jules Elkan for their participation in the Live panels, and to those who joined the discussions and who booked one-on-one meetings with our team.

Join us today for the first ever Softron Virtual Exhibition! Live panel discussions at 10 am, and face-to-face (via Zoom) one-on-one meetings with or team, Monday through Wednesday.

We look forward to meeting with all of you!